"Influencer INC" is my love letter to the world of social media—a world that, for better or worse, has shaped the way we tell stories today. My journey as a filmmaker began in the world of YouTube, where I first learned the art of creating content that connects. Back then, everything was raw, unfiltered, and real. But as I’ve grown, I’ve come to realize that there’s a fine line between authenticity and the digital personas we create for the world to see.

This project started as a film but has always been meant for more—it’s a concept for a TV show that explores the chaotic, often absurd reality behind the world of influencers. "Influencer INC" follows Jasmin, a rising social media star, as she navigates the pressures of fame, brand deals, and personal burnout, all while hiring an assistant through a live-streamed interview process that reveals the quirky, sometimes dangerous world of digital culture.

The heart of "Influencer INC" lies in its exploration of love—love for the craft, love for the audience, and love for the authenticity that gets lost in the pursuit of fame. It’s a commentary on how we navigate identity in a world that constantly demands more, and it’s my hope that this show resonates with anyone who’s ever felt the pressure of maintaining a perfect image.

This is a project that speaks to today’s generation, a generation born into the digital age, and it’s my vision to bring this concept to life as a TV show—a space where we can laugh, reflect, and even question the world we’ve all come to know.